Posted on 23rd March 2022

R&A Needham: 30-year strong relationship with Peacock and Binnington

(Pictured Left to Right: Area Sales Manager for Louth - Andrew Walker with Ollie & Alistair Needham)


On a bright sunny morning in mid-March, R&A Needham (Cockerington Charlolais Cattle) took delivery of 3 new machines, sourced straight from us here at Peacock & Binnington. three new Massey tractors consisting of two 7718s Series and an 8s.265, joined the existing machinery on this busy family-run, mixed farm.

Specialising in breeding pedigree Polled Charolais and selling bulls all over the UK, R&A Needham have been purchasing tractors and combines, solely from Peacock & Binnington for over 34 years now, the latest additions are just 3 out of a 33 strong, continuous flow of Massey Ferguson machines to have helped out on the farm over the years.

The farm was established in 1890 and have been breeding Cockerington Charolais Cattle for over 50 years, making them not only one of the breed’s oldest established herds, but also one of the largest with over 220 head.

Situated near the coast in East Lincolnshire the herd is surrounded by arable land which when combined with its closed herd status is a major contributor to the herd’s high health position.

We spoke to Ollie Needham of R&A Needham, Ollie is 5th Generation on the farm and is currently studying at Harper Adams University, he told us:

Our herd now numbers approximately 220 animals and we are instrumental in establishing new Pedigree herds throughout the country.  On average we sell 30 bulls annually, along with a number of females to all parts of the UK and Ireland.

All our cattle are sold ex-farm in order that buyers can see that the cattle have not been artificially prepared or fed, our feeding regime ensures that the bulls lose minimum condition on sale.

As our bulls are naturally fed and are not forced in any way, we achieve excellent skeletal development coupled with deep natural fleshing and high fertility. The herd is performance tested with Breedplan’

The Peacock & Binnington supplied Massey Ferguson machines help out in all areas of the business, performing all of the arable operations, all aspects of grassland work, and general transportation needs for the cattle.

We thank the long-standing and valued customer greatly for their purchase and we hope that the machinery and service continue to delight and keeps your business pushing forward.

To find out more about the top-quality cattle available, use the links below:


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