Area Salesperson

Peacock & Binnington provides machinery sales, service, and parts for Massey Ferguson, Fendt, JCB, Valtra, Väderstad, Lemken, and many more worldwide-known agricultural brands. We pride ourselves on continually investing in our colleagues and company whilst striving to attain the highest quality of customer service.

The Role

To actively manage the assigned sales trading territory of Peacock & Binnington to the east of Brigg, giving efficient, responsive and cheerful attention to our customers within agreed business practices. Selling leading franchises from Massey Ferguson, JCB, Vaderstad and Lemken, this is an exciting opportunity for an enthusiastic sales person.

Key Responsibilities & Impact

Drive performance and results by achieving and exceeding targets across turnover, profit, deal volume, and customer growth, using a structured and strategic sales approach.
Own and grow your territory through proactive planning, consistent prospecting, and strong relationship management—winning new business while retaining and developing existing customers.
Maximise every opportunity by leveraging data, market insights, and collaboration with internal teams and manufacturer partners to strengthen deals and deliver the best outcomes.
Operate with precision and commercial awareness by following best-practice processes, maintaining accurate systems, making sound stock and underwriting decisions, and protecting overall business value.
Manage stock and assets effectively by ensuring timely preparation, smart cost control, and proactive issue resolution to keep everything moving and market-ready.
Strengthen market position by meeting or exceeding manufacturer targets, enhancing dealer partnerships, and contributing to long-term business growth.
Act as a trusted advisor by continuously developing your product knowledge and confidently guiding customers toward the right solutions for their needs.
Plan, review, and improve by taking a forward-thinking approach to deals, learning from outcomes, and driving ongoing performance improvements.
Protect financial performance by managing risk, avoiding bad debt, supporting timely payments, and structuring deals with strong financial discipline.
Stay adaptable and proactive by taking ownership of additional responsibilities and contributing wherever needed to ensure overall business success.